For Registered Investment Advisors (RIAs)

Scale Client Engagement Across Your Entire Firm

Financial Fitness Passport™ gives every advisor at your RIA a powerful client engagement and prospecting tool — with firm-level compliance controls, audit trails, and centralized management built in.

The Client Engagement Platform Built for RIA Firms

Give every advisor at your firm the tools to attract, engage, and retain clients — with the oversight and compliance infrastructure your firm requires.

Firm-Wide Deployment

Every advisor gets their own invite links, client dashboards, and engagement tools — managed centrally by firm administrators.

Deeper Client Relationships

Clients arrive at meetings with their complete financial picture already organized. Advisors spend less time on data gathering and more on strategy.

Compliance-Minded by Design

Designed with auditability in mind — role-based access, explicit client consent, activity logs, and a compliance viewer role for your CCO.

How It Works for Your Firm

A simple workflow that scales from a solo RIA to a 50-advisor firm.

1

Firm Setup

We configure your firm account, set compliance policies, and provision advisor seats. Your firm branding appears in the client experience.

2

Advisors Invite Prospects

Each advisor gets a personalized invite link to share via email, social media, or at events. Prospects get free Pro access.

3

Clients Build Their Passport

Prospects complete their financial profile across 8 modules — cash flow, debts, insurance, investments, goals, and more.

4

Advisors Review With Context

When clients grant access, advisors see their complete financial picture — and walk into every meeting prepared.

Penny

Meet Penny™

Penny is your clients' always-on AI financial companion. She helps them understand their situation, track progress, and stay engaged between meetings — without stepping on your advisory role.

Here's what matters for your RIA: When clients ask Penny for specific investment advice, tax guidance, or product recommendations, she doesn't answer. She refers them to you — their licensed fiduciary.

Example Penny Response:
“That's a great question about rebalancing. For specific investment recommendations, I'd reach out to your advisor Sarah Chen, CFP® at Smith Wealth Advisors — she can review your full picture and make the right call for your goals.”
Penny
Penny
AI Financial Companion
Answers educational financial questions 24/7
Guides clients through the platform between meetings
Tracks progress and celebrates financial milestones
Refers investment & tax advice questions to YOU
Displays your contact info and booking link
Never competes with your advisory relationship

Everything Your RIA Needs to Grow

Firm Branding

Your logo and firm name in every client-facing experience — positions this as a proprietary benefit you provide.

Complete Client Financial View

See cash flow, debts, insurance, investments, estate planning, and goals — organized and client-verified.

AI That Refers to You

Penny directs investment, tax, and legal questions to your advisors — protecting your advisory relationship.

Multi-Advisor Firm Management

Centralized firm admin with per-advisor dashboards, client rosters, and engagement metrics.

Save Hours Per Client Meeting

Clients arrive prepared. Advisors skip the tedious data gathering and focus on high-value advice.

Compliance Visibility

Access activity logs, reason codes, permission records, and a compliance viewer role for your CCO.

A Complete Financial Picture, Before You Meet

When clients grant access, your advisors see their entire financial wellness journey across 8 key modules:

  • Cash Flow — Income, expenses, and savings rate
  • Emergency Fund — Months of coverage saved
  • Debt Freedom — All debts and payoff progress
  • Insurance Coverage — Life, disability, property policies
  • Investing — Accounts, balances, and contributions
  • Tax Optimization — Filing status and deductions
  • Estate Planning — Wills, POAs, beneficiaries
  • Financial Goals — Retirement Number™ and custom goals

Client Financial Dashboard

AI-Powered
Passport Score
67
Good
Cash Flow
Platinum 💎
Emergency Fund
Silver 🥈
Debt Freedom
Platinum 💎
Insurance
Bronze 🥉
Retirement Number™
$1,247,000

Simple, Scalable Pricing for RIA Firms of All Sizes

Start with a pilot. Scale as your firm grows. Pay per advisor seat.

Solo RIA

1–2 advisors

Growing Firm

3–20 advisors

Enterprise RIA

20+ advisors + firm branding

Contact Us for Pricing
RIA & Compliance Questions

Frequently Asked Questions

Common questions from RIA principals, compliance officers, and advisors.

Need our full compliance documentation?

View Full Compliance FAQ

Ready to Grow Your RIA with Financial Fitness Passport?

Schedule a demo to see the firm-level dashboard and how your advisors would use the platform.