For Employers & HR Leaders

Give Your Employees Financial Peace of Mind

Financial stress costs U.S. employers over $250 billion per year in lost productivity. Financial Fitness Passport™ gives every employee a personalized AI-powered coach to build real financial wellness — not just financial literacy.

$250B+
Annual employer cost of financial stress
76%
Of employees say financial stress affects their work
3–4 hrs
Per week employees spend worried about finances at work
ROI of financial wellness programs on productivity
Built by Financial Planners
Module structure and scoring designed with practicing CFPs — not engineers guessing at financial health.
Higher Engagement Than Traditional Tools
Early users are returning week-over-week at rates that exceed typical financial wellness programs.
Zero Employee Financial Data Exposed
Employers see only aggregate, anonymized data. Employee financial details are private by design.

A Financial Benefit Employees Actually Use

Most financial wellness programs are webinars nobody attends. Financial Fitness Passport™ is an interactive, personalized platform employees return to week after week.

Reduce Financial Stress

Employees with a clear financial picture feel less anxious and more focused. Penny AI is available 24/7 — even at 2am when worry peaks.

Boost Productivity

Financially stressed employees lose up to 25% of productive work time to personal finance worries. Clarity changes that.

Attract & Retain Talent

Financial wellness is now a top-3 benefit candidates evaluate. Offering this signals you invest in the whole employee — not just their salary.

How It Works

Up and running in under two weeks with zero IT burden.

1

We Onboard Your Team

We handle setup and provide a full launch kit — email templates, Slack messages, and a kickoff session with your HR team.

2

Employees Sign Up Free

Your employees receive a unique invite link and sign up for free. No credit card required, no IT installation needed.

3

They Build Their Passport

Employees complete their financial profile across 8 modules: cash flow, debt, insurance, investing, retirement, and more.

4

You See Results

Track aggregate engagement and wellness score improvements in your HR dashboard — with zero individual data exposure.

Penny

Meet Penny™

Penny is your employees' always-on AI financial companion — available at midnight, during lunch, or whenever financial stress surfaces. She meets employees where they are, in plain language, without judgment.

Penny knows her limits: For complex tax, legal, or investment questions, she refers employees to your EAP, HR resources, or a licensed professional — keeping your benefits ecosystem connected.

Example Penny Response:
“You've been making great progress on your emergency fund! For questions about rolling over your old 401(k), that's a great topic to bring to a financial advisor — I can help you prepare the right questions to ask.”
Penny
Penny
AI Financial Companion
Answers financial questions 24/7 in plain language
Guides employees through budgeting, debt, and savings
Tracks progress milestones and celebrates wins
Explains retirement concepts and 401(k) basics
Refers complex advice to licensed professionals
Connects employees to your EAP and HR resources

Everything Employees Need in One Place

Cash Flow Clarity

Track income, expenses, and savings rate to understand where money goes each month.

Emergency Fund Tracker

A progress bar toward 3–6 months of expenses — the single biggest financial stress reducer.

Debt Payoff Planner

Snowball or avalanche — employees pick their strategy and watch debt fall with each update.

Insurance Review

Life, disability, property — employees see exactly what coverage they have and what gaps exist.

Investment Tracker

Accounts, balances, contributions, and asset allocation in one clear view — not advice, just clarity.

Retirement Number™

Each employee gets their personalized Retirement Number — the savings target that makes retirement concrete.

Progress Employees Can See and Be Proud Of

Each financial module has Bronze, Silver, and Platinum levels. As employees improve, they level up — creating a sense of accomplishment that drives long-term engagement.

  • Bronze — Getting started. The basics are in place.
  • Silver — Building momentum. Meaningful progress made.
  • Platinum — Financially strong in this area. Maintain and grow.
  • Passport Score — One overall number from 0–100 showing total financial health.

Employee Passport Overview

AI-Powered
Passport Score
75
Strong
Cash Flow
Platinum 💎
Emergency Fund
Silver 🥈
Debt Freedom
Gold 🥇
Insurance
Bronze 🥉
Retirement Number™
$1,840,000

Why Financial Fitness Passport vs Other Wellness Programs

Every company already has an EAP or a wellness portal. Here is why this is different.

A structured system employees return to daily
Not a one-time webinar nobody attends
Behavior-driven progression through 8 modules
Not a passive content library
Penny™ AI available 24/7, including nights and weekends
Not a phone hotline with business hours
Gamified milestones create real engagement
Not a PDF toolkit employees ignore
Aggregate HR dashboard with measurable progress
Not anecdotal satisfaction surveys
Complementary to your EAP — not a replacement
Not competing with your current benefits

Built for Engagement, Not Just Access

The biggest risk with any wellness benefit is adoption. Financial Fitness Passport™ is designed from the ground up to drive ongoing participation — not a one-time login.

  • Penny™ AI keeps users returning with personalized guidance and milestone coaching
  • Gamified Bronze → Silver → Platinum progression creates intrinsic motivation
  • Module-by-module structure means users always know their next step
  • Works on any device, in any browser — no app install required
  • Runs alongside your EAP, HSA, and existing benefits stack with zero conflict
Is This the Right Fit?
This is a great fit if you want to:
  • Actively improve employee financial habits over time
  • Offer a benefit with measurable, trackable outcomes
  • Give employees a 24/7 financial resource that isn't a call center
This may not be the right fit if you need:
  • One-time financial education content only
  • A passive resource library employees access on their own
  • Individual investment advice or tax preparation

Simple, Seat-Based Pricing for Every Size Team

Employees access the platform free. You pay per seat — with volume discounts as you scale.

Priced per employee per month. Comparable to other employee wellness benefits, with higher engagement rates.

Small Business

Up to 50 employees

Mid-Market

50–500 employees

Enterprise

500+ employees + custom branding

Get a Custom Quote
Common Questions

Frequently Asked Questions

Everything HR leaders need to know before bringing Financial Fitness Passport™ to their team.

Have additional questions?

Contact Our Team

Ready to Make Financial Wellness a Real Benefit?

Tell us about your team and we'll put together a custom program and pricing.

Seat-based pricing

Pay only for the employee seats you provision. Volume discounts apply automatically. Annual plans save 10%.

Seat-based pricing

Graduated tiers — the more seats you bring, the lower your blended rate. Annual plans save 10%.

Seat rangeMonthlyAnnual (10% off)
1–100 seats$5.00 / seat / mo$54.00 / seat / yr
101–1,000 seats$4.50 / seat / mo$48.60 / seat / yr
1,001–5,000 seats$4.00 / seat / mo$43.20 / seat / yr
5,001–10,000 seats$3.50 / seat / mo$37.80 / seat / yr
10,001–20,000 seats$3.00 / seat / mo$32.40 / seat / yr
20,001+ seats$2.50 / seat / mo$27.00 / seat / yr

Same model for employers, banks, credit unions, broker-dealers, private-label deployments, and reseller-managed organizations. Advisor firms use a separate base + client-overage plan.

Sources: Financial stress cost estimates and productivity loss data reference the PwC Employee Financial Wellness Survey (2023) and the American Psychological Association Stress in America Report. Employee financial stress statistics are drawn from SHRM research and the FINRA Investor Education Foundation Financial Capability Study. ROI estimates are illustrative, based on publicly available productivity loss research, and are not guaranteed outcomes. Individual and employer results will vary.